Rural Maternity and Obstetrics Management Strategies Program (Rural MOMS) | HRSA 25 041

Opportunity Information: Apply for HRSA 25 041

The Rural Maternity and Obstetrics Management Strategies Program (Rural MOMS) is a federal funding opportunity from the Health Resources and Services Administration (HRSA) designed to strengthen maternity and obstetrics care in rural communities. The program focuses on building and supporting collaborative improvement and innovation networks, meaning it is aimed at partnerships that can test, spread, and sustain better ways of delivering pregnancy, childbirth, and postpartum-related care in rural areas. At its core, the opportunity is about improving both access and quality in places where services are often limited by distance, workforce shortages, hospital unit closures, and fragmented referral systems.

This opportunity is offered as a discretionary cooperative agreement (Funding Opportunity Number HRSA-25-041; CFDA 93.912). A cooperative agreement typically signals that HRSA expects to be meaningfully involved with awardees during the project period (for example, through ongoing guidance, coordination, or required participation in shared learning activities), rather than simply providing funds with minimal federal interaction. The stated award ceiling is $1,000,000 per award, and HRSA expects to make three awards under this notice. The application closing date is April 22, 2025, and the opportunity was created on January 17, 2025.

Eligibility is broad and intentionally inclusive to reflect the cross-sector nature of rural maternal health systems. Eligible applicants include public and private institutions of higher education; nonprofits with or without 501(c)(3) status; for-profit organizations (including small businesses); state, county, city/township, and special district governments; independent school districts; Native American tribal governments and tribal organizations; hospitals (including rural emergency hospitals); community-based organizations; community health centers including federally qualified health centers; and rural health clinics. The term "domestic" covers applicants located in the 50 states and Washington, DC, as well as Puerto Rico, the Northern Mariana Islands, American Samoa, Guam, the U.S. Virgin Islands, and the freely associated states and territories listed in the notice (the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau). Individuals are not eligible to apply under this notice of funding opportunity.

In practical terms, Rural MOMS is geared toward organizations that can convene rural maternity stakeholders and translate collaboration into measurable improvements in how care is organized and delivered. That often includes strengthening care coordination between rural clinics and higher-level obstetric facilities, improving readiness for obstetric emergencies, building referral and transport relationships, expanding the rural maternity workforce through innovative staffing and training approaches, and reducing barriers that rural patients face in receiving timely prenatal, delivery, and postpartum care. While the notice summary does not list specific required activities beyond establishing and supporting collaborative improvement and innovation networks, the program framing signals an emphasis on system-level change, shared learning, and solutions that can be scaled or replicated across rural regions rather than isolated, one-off interventions.

• The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "Rural Maternity and Obstetrics Management Strategies Program (Rural MOMS)" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.912.
• This funding opportunity was created on 2025-01-17.
• Applicants must submit their applications by 2025-04-22. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $1,000,000.00 in funding.
• The number of recipients for this funding is limited to 3 candidate(s).
• Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501 (c) (3) status with the IRS, other than institutions of higher education, Private institutions of higher education, For-profit organizations other than small businesses, Small businesses, Others.

Apply for HRSA 25 041

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